AI Copywriting That Sounds Like You with Kinsey Soderberg

If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you.

I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand.

Whether you’re a coach, copywriter, or service provider, this convo will show you how to save time without sacrificing your voice.

Here’s what we cover:

• The human-first approach to AI—and why it works
• Why AI can’t replace your voice (but it can support it)
• The fill-in-the-blank AI caption trick you’ll want to steal
• Best practices for prompting that actually get results
• How Kinsey uses AI as a pep-talk partner
• Other uses for AI beyond copywriting!

Connect with our guest Kinsey on Instagram @AuthenticAIforEntrepreneurs

The best place to get started with AI for your brand is using a Brand Blueprint* so ChatGPT always remembers who you are and how to write in your voice.

Related Episode:
Case Study: The AI Copywriting System That Worked While She Vacationed

CONNECT WITH MEGAN:
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Transcript

This conversation is going to be so good and one of the reasons why you stood out to (0:14) me as an AI person is that you really focus on the authenticity that we can still have (0:22) even when using AI. And I love that you say you work with down-to-earth entrepreneurs because (0:28) those are my kids too. And we can still leverage AI tools in our business and life without wasting (0:37) time or sacrificing the authenticity.

And I think that is huge. So many of my people hesitate with (0:43) delegating out copywriting or other things because they don't want to lose their voice, (0:50) their authentic voice. It still wants it to sound like them.

They don't want to lose their (0:53) thought leadership because like that is what has gotten them to the level of success that (1:00) they have thus far. So we don't want to, obviously we don't want to sacrifice that (1:04) to then get to the next level. But we're being pulled in so many directions as business owners.

(1:11) If we could save time, obviously, of course, yes, we would love to do that. (1:15) So how can we, I want to explore how can we use AI to get more done more quickly. (1:21) But key thing without sacrificing that quality and like, you know, actually enjoy your life too, (1:28) because that is part of, you know, what is this all about? So can you speak to us a little bit (1:33) about using AI to amplify your brand, not replace it, and really have it feel like it's coming from (1:39) a place of authenticity? Yes.

Okay, guys, I'm going to nerd out in this conversation. So look (1:45) out because I love this topic. And I totally get it.

I totally get where you're coming from. (1:49) I kind of like to share it. Like, if I'm honest, when I first heard about AI tools, I was I like (1:55) to say I was a total curmudgeon about it.

Because I always imagine like Mr. Wilson from Dennis the (2:01) Menace, like shaking my fist at the neighbor's fence, you know, like thinking, is the internet (2:06) fake enough as it is? What's this going to do to our critical thinking or creativity, (2:11) our rope is going to take over the world, you know, and, and honestly, yeah, one of my like, (2:16) probably my main concern when I first heard about AI is like, no, this is going to turn us all into (2:23) like more fake, more generic, more robotic brands, instead of leaning into our authenticity, which (2:29) is truly like the core of what I've been pushing for, like six plus years now as an entrepreneur. (2:35) And so I was kind of like, to AI tools when I first heard about it. But then I was on a long (2:43) drive.

And I had one of those long drive epiphanies. And I realized that AI tools are here (2:48) to stay. And so the best thing I can do instead of turning away from them is turn toward them and (2:54) get curious about how can we make them work for us in a way that aligns with us, right.

And so (3:00) that's what I started authentic AI, my brand. And, um, yeah, like, I really, really focus on (3:08) how can we use these tools to expand and amplify our brands instead of replacing our brands. (3:16) And I've developed what I call a human first approach to AI tools, which is, instead of (3:22) going to these tools and thinking that they're going to do all the work for you, you bring your (3:28) own ideas, opinions, beliefs to these tools, and then allow AI to help you expand your ideas, (3:37) organize your thoughts, prioritize your tasks, you know, like clarify your meandering brain dump, (3:43) but you know, idea of the day, you know, like, bringing your thoughts, ideas to these tools and (3:49) allowing them to help you get the work done that you'd already be doing a little more quickly.

(3:54) That is the best way I found to use AI tools. And you don't have to sacrifice your quality of work (4:01) or your authenticity, like, you can train these tools to fully understand your brand on like a (4:07) deep level and get way more on brand results from the get go from these tools than if you were just (4:14) like, write me an Instagram caption, like, no, that is how you get the most generic results. (4:18) And we do not want that.

Yes, yeah, getting them to understand your brand, because like, (4:24) it can do a pretty good job. But like, you've got to feed it like a couple pages of like, (4:31) you know, your brand messaging and like doing that deep work beforehand. And I love your human (4:35) first approach of like, it's not going to just like magically do all the work for you.

But you (4:41) have to bring your own ideas, opinions, beliefs, and all that to the tools. And honestly, also from (4:47) an SEO perspective, like, this is the way that it works to like, if you are just asking AI to like, (4:54) write this blog post, and you don't put any of your own thought into it, like, it's not going to (5:00) rank well, like Google knows like Google is not a dummy. And so you're going to get dinged and it's (5:07) not like SEO is not going to work in your favor.

So from an SEO perspective, this perspective makes (5:14) sense. And also just from like a human to human, I want to connect with you as a brand. That makes (5:22) sense, too.

Yeah, I mean, it's so true. We were talking about like, maintaining your authority (5:27) and your thought leadership and stuff. And so I'm always reminding people, you know, you go to these (5:33) tools, you're not like, brainstorm blog posts for me on the topic of like, social media marketing (5:38) or content creation, or whatever, like, don't focus on the topic.

Or yes, like, focus on the (5:43) topic, have it brainstorm topic ideas, but then like, think, what is my approach to this? Like, (5:49) what tips would I share for like, use your own brain still, it's a collaborative partner, (5:54) it's a creative collaborator, it's not like going to just do all the work for you. And, (5:59) and that truly is like how you can save so much time without like, I mean, we were talking, (6:07) you know, you, I, we have seen some of those big name entrepreneurs kind of like, (6:12) leaning a little too far into AI tools. And like, I've heard other people exactly.

I've heard other (6:18) people. They're like, Yeah, I loved this guy. And I unsubscribed with from him because like his (6:22) content quality just went down the drain.

But like, it doesn't have to. That's what I'm trying (6:27) to spread the message about. Yes, yes.

Like we turn to chat to BT or AI in general, like your (6:34) choice of AI to like save time. But if it's costing you your authentic voice, and which is then (6:42) costing you subscribers or leads or whatever else, then like, then is it worth it? Like you're better (6:47) off just not creating the content, maybe at that point, because we can sniff it out. And then it (6:53) immediately is just such a turnoff.

Like I will immediately X out, delete the email, whatever it (6:58) is and be like, this is not what I want to hear or see. And I've noticed, gosh, even over on LinkedIn, (7:07) people are giving like chat to BT responses, like as comments to like respond to your comments. I'm (7:12) like, you need to ask me to do this.

It's just wild. Like it's too much like take back your own (7:20) brain and your own thoughts. And like, let's connect as humans.

(7:24) Yes, I completely agree. And like how I use AI tools is literally like it again, it's like that (7:32) collaborative partner, you know, it's bringing your own thoughts, ideas, opinions to these tools (7:36) first. And firstly, training on your brand is so huge, because then it has that like foundational (7:41) jumping off point.

And then on top of that, telling it, this is what I believe that's here (7:45) are my thoughts on this process, or like, you know, method, topic, whatever. Also, like, here's (7:51) my brain dump about this project I want to do help me organize it, and then I figure it out and stuff, (7:57) right. And like, and remembering that AI isn't always going to fully read your brain or give you (8:03) the right like tips or thoughts that align with you, it's up to you to lead the conversation.

(8:09) And then on the back end, making sure that you are reading through this up, making sure it sounds (8:16) like you and using the time that you save with these tools to still be a human in other ways, (8:21) like actually replying to comments without using GBT, or like, I show up on stories every day, (8:29) you know, and like, that's my way of like, still really maintaining my brand's humanness showing (8:33) my face like that sort of stuff, too. So it's like, it's a balance guys. And it's really about (8:38) using these tools in a human first way, I think.

Yeah. Yeah. Another thing we talked about was (8:46) you integrating AI into your content creation workflow.

So I'm curious what that looks like (8:53) for you, because this is something I talked about as well. But I would love to hear your (8:56) expertise on the AI side of that. Yeah, definitely.

So the very first thing that I always like to do (9:05) is have my people create what I call a brand blueprint for ChatGPT. This is what I call (9:11) the ultimate AI training doc. And the very cool thing is that ChatGPT can actually help you create (9:17) this.

I was chuckling because you're like, yeah, you definitely need to upload like a few pages of (9:22) like your brand messaging into ChatGPT. So yeah, my brand blueprint is 80 pages. And my students (9:28) are usually like 150.

But guys, don't be scared because like ChatGPT can help you create a (9:33) document like this that is in like four hours is the average of like creation time. But literally, (9:39) I like to include the five core strategies of my brand in my brand blueprint, your core identity, (9:46) mission, vision, values, beliefs, what makes your brand who it is, your ideal customers, (9:51) of course, because we need to know who we're speaking to. So that's going deeper than the (9:56) demographics and the lifestyle.

It's the pain points, it's desires, it's who you are to them, (10:02) your relationship, all that stuff, your brand voice, of course. And this is where I nerd out (10:07) because like you, I'm totally a word nerd. And I am one of those people who's like very particular (10:13) about how I write my copy.

And so it like you should be. Yes. Right.

And like, so it it's I'm (10:23) very, very like hard on ChatGPT writes copy for me. And it just like makes me so giddy when it (10:29) can actually understand like my asides that I put in parentheses and the dorky jokes that I make and (10:35) the wordsmithing that I do because I'm like how you get me ChatGPT. So anyway, it goes so much (10:41) deeper than like, just be friendly.

Of course, you know this, it's your formatting, it's your (10:47) emoji usage, it's your humor style, all these things can help ChatGPT write copy like you. (10:53) In your brand blueprint, I also really like to include your offer suite so that ChatGPT can (10:59) strategize for you, right? Thinking about if you just upload your brand blueprint, (11:04) it already understands your entire offer suite from your freebies to your paid offers. So then (11:11) when you're creating content, you can just be like, naturally lead this to a call to action (11:15) for my real prompt playbook or whatever it is, you know.

And then also your messaging, (11:20) of course, and your messaging includes your brand storytelling and like the topics that (11:25) really light you up and your approach and your angle to things, right? So that it can kind of (11:30) approach everything from that angle. So starting with that like super deep dive brand foundation, (11:36) I outline all that into just one Google document that I call the brand blueprint and then that's a (11:42) living document that you can just upload one click, ChatGPT can read it in five to ten seconds (11:49) and then it already has all of that knowledge to kick off your conversation, right? So like, (11:55) that's a great place to start for anyone using ChatGPT for content creation. And the cool thing (12:01) too is that you can actually create brand blueprints for your clients as well.

If you (12:05) create content for clients or anything like that, I have, you know, brand blueprints. Actually, (12:11) fun little nerdy thing. If you have a paid account for ChatGPT, you can create custom GPTs.

(12:16) They're kind of like brand bots that are already shaped on your brand, right? So you could create (12:21) a brand bot for every client and stuff. It's kind of fun. But having that first foundational (12:27) knowledge allows ChatGPT to understand your brand on that deeper level.

So then you can do (12:32) all the other things in your business, such as content creation, right? So then when it comes (12:37) to content creation, there's so many different ways that you can create content with these tools. (12:42) I know that you said you love to use videos from your clients. If they just kind of talk about a (12:48) topic and really, like, possess their authority on a topic, then use those transcripts to create (12:53) blog posts.

Well, if you throw that transcript into ChatGPT, man, it can whip up a blog post (12:59) so easily, and especially if it's already trained on the brand voice, right? So actually, that's how (13:05) I create content for my clients too. Often, I'll take Instagram Lives they've done or podcast (13:10) transcripts or video talking head transcripts and turn those into blog posts, which then you can (13:15) turn into emails and social media content. And ChatGPT is so great for repurposing in that way.

(13:21) But starting with that initial, this is what I think, and here's my brand voice, right? And making (13:28) sure in my prompts with ChatGPT, I'm like, please make sure that you include all of the information (13:34) that my client talked about. And also, please use the same language that they used. That's helpful (13:40) for getting ChatGPT to not, you know, sacrifice their unique part of their brand, right? So that (13:48) is one of the ways I really love to approach content creation.

And then also, when it comes to, (13:54) like, caption writing, I have a trick that is like, so fun and so easy and like, will get you (14:00) the stuff that you want from the get go. Because especially if you're a word nerd, like me, Megan, (14:04) I feel like you're gonna like this. Because legitimately, I know what it's like to like, (14:09) be like, write me a social media caption.

And it writes something and it's like, (14:14) so generic and cheesy. And you're like, like, take out the cheese, please. And then it comes (14:20) back.

And it's like something that's so professional. And you're like, this doesn't (14:23) work either. And like, you're going back and forth with it, trying to get what you want out (14:28) of it.

And it feels like pulling teeth and you waste time. You're like, I could have done this (14:31) faster if I just did it myself. I think everyone has had that experience.

And it's so frustrating. (14:36) But what I love to do, especially for like, caption writing, if I know, if I want to write (14:43) something, I'm like, I know how I want this to flow. But like, it's, it's the nitty gritty details (14:48) that like, I don't have down yet.

Then I'll use what I call formula prompts. They're like fill in (14:54) the blank prompts, kind of like Mad Libs style, right? So if I know how I want the caption to go, (15:00) you know, for example, struggling with blank, question mark, I got you, I know what it's like (15:06) to blank. Here's what I do.

And said, blank, blank, blank, and then naturally lead to a call to (15:11) action for blank or whatever, you know what I mean? And like, it's literally Mad Libs style (15:15) and Chat GPT can super easily fill in the blanks for you. And especially if it's already trained (15:21) on your brand of voice, and it kind of knows how you talk like it can if you tell it the Mad Libs (15:26) caption, it you it knows the purpose of the post, and then you have it like fill in the blanks for (15:34) you around that man. Like, I used to spend like an hour writing every Instagram caption.

And now I (15:39) spend like five to 10 minutes creating the Instagram post. I'm like, I've saved a lot of (15:45) time. And like legitimately, I mean, I always read through everything and like make tweaks at the (15:50) end.

But like, it doesn't take that long, usually, because like I, it gave me a great starting point, (15:56) you know? Yeah, the human first approach is just like, you really can't do it any other way. (16:04) It would hurt your brand, I think more than help it without that human first piece that you talked (16:11) about. And so I feel like our conversation is kind of naturally leading into my next question is just (16:16) best prompting practices.

So it's like, okay, we talked about, okay, maybe AI, like there is a way (16:22) to use AI authentically in your business, we can incorporate it into our content creation workflow (16:26) using that brand blueprint to really train it in our voice, give it our thoughts, opinions, (16:33) details, and it can either expand or amplify or whatever else. So practically, like what are some (16:40) best prompting practices that we could try? Yeah, yes, yes, yes. Oh, so many fun things.

So (16:46) definitely like try out those formula prompts, like don't say write via social media caption, (16:51) like tell it exactly what you're looking for, whether that's mad lib style, fill in the blank, (16:56) or you're just like, you know, start with an engaging hook, empathize with the problem, (17:01) like tell it what you're looking for. And that's the best way to get the best responses out of it. (17:06) I love brain dumping into these tools, right? So a lot of people don't realize that like, (17:11) often, like you don't need the like a perfect prompt with these tools, right? It's best when (17:18) you just have a conversation back and forth naturally.

And also people don't realize that (17:23) chat TPT can understand what you're trying to say, if you were just starting to like talk to a friend (17:28) or explain something that like you don't have the word for, right? Like, so I will just like brain (17:34) dump my ideas, like just type, type, type, type, type as fast as I can into chat TPT. I don't worry (17:41) about spelling, I don't worry about correct grammar. If I can't think of a word, or I don't (17:45) know a word, I kind of describe it in the way as if I was like talking to my mom on the phone, (17:50) trying to describe it to her, right? And like, and chat TPT understands it.

So just like, (17:55) brain dumping is so fun to do. And like really helps you to just like push past those pressure (18:01) points in those blocks in your businesses that you waste time, because like you're stuck every day, (18:07) right? I also really love to screenshot and upload to chat TPT all the time. This saves so, (18:16) so much time.

And you can use it for so many different things. But instead of trying to like, (18:20) copy paste even or describe something into chat TPT, you can totally screenshot. So for example, (18:26) I'll use this for contegration too.

If I'm scrolling through Instagram on my phone, and I see (18:31) a cute reel, or even like a meme reel, I love those meme reels. You know, making jokes and stuff. (18:39) I will be like, oh my gosh, I totally want to recreate this for my brand.

So like, I'll (18:43) screenshot it. I'll throw that screenshot into chat TPT because you have your chat TPT phone app (18:48) too. And it already understands my brand because I have my brand bot, right? So I'll throw the (18:54) screenshot and I'll be like, please brainstorm ways I can recreate this reel to fit my brand.

(18:59) You know, it can understand the humor behind the reel, like we'll just brainstorm different ways (19:05) you can make it fit your brand. You can do it for like so many different things. I'll screenshot (19:09) like presentation slides that I created a slide for a specific presentation.

Okay, now I have (19:16) a presentation on this other topic, but I have the same slide outline like screenshot that through (19:21) chat TPT for my new presentation, you know, like, there's lots of different ways that you can use (19:26) this tool and like, it doesn't have to be having the perfect prompt, you know? (19:32) Yes, that's good. That's good to know because yeah, there's like so many like prompt playbooks (19:37) out there and it's like, you can really, I mean, I found the same thing, like you said, (19:41) of like, be specific about what you're looking for. If you get, you know, not a great response (19:47) out of chat TPT, it's likely because you weren't specific enough about exactly what you were (19:52) looking for.

And using it to like brain dump into is great way to just like, (19:59) I have this thought in me, please organize my thoughts. That's such a smart way to do it just (20:05) to kind of get the ball rolling and like go from there to really develop your like, here's what (20:11) I'm actually thinking about this. Totally.

Yeah. And honestly, okay, this is gonna sound so dorky, (20:18) but it's been really, really helpful. I've been using it for mindset stuff too.

Like if I feel (20:24) triggered in the middle of my day, like if you think about it in terms of productivity, that (20:29) really hurts your productivity. If you have mindset stuff going on, like you have this like nagging (20:35) thing in your brain that's like, oh, I'm still triggered from this email that I got earlier, (20:39) but I'm having to be productive over here, you know, and you can't work through it. Like going (20:43) to vent can be super supportive.

It sounds so dorky, but it can, it can give you pep talks, (20:50) it can help you like kind of hone your thoughts around like a big idea. So for example, the US (20:58) election happened recently. And like, man, my brain after that was like, swirling around with (21:04) all these things, like all these different thoughts, personal business, you know, different (21:08) and I'm like, I feel so scattered.

I don't really know how to show up right now or like how to like (21:15) portray what I want to portray to my audience, you know. So I went to Chachi BT, I already had like (21:21) my brand foundation, it understands my brand's values, you know, and I just like brain dumped, (21:25) like, here's what's happening. Here are my thoughts on this, like, help me understand (21:30) how this relates to my brand, how I can like, do these things that I want to do, you know, (21:35) like really helped me work through that.

So then I had clarity, and I'm able to like show up more (21:41) so. And actually, it ended up spurring one of our free workshops now, brainstorm and journal (21:46) with Chachi BT, that was spurred after the US election, because I was like, I'm not the only (21:52) one who's feeling like my brain is a buzzing beehive of things right now. And like, Chachi (21:59) BT to help them with clarity.

Yeah, amazing. I love that you shared that one, because it's one (22:04) I think that we don't often think of, we just like want it to help us write faster. But if our (22:10) head is not in the right space, and like, life happens, things outside of our control happen.

(22:17) And to use it for mindset stuff is very powerful. It's like, and I want to be careful saying this. (22:25) It's like a mini therapist in your back pocket, hear me internet, I'm not saying it would ever (22:29) replace a therapist.

But it can be a great start just to kind of help you, you know, (22:36) get through the day, get back on on track. And yeah, put those thoughts into your brand voice, (22:43) so you can express how you're feeling about something in a way that's still, you know, (22:48) appropriate to what you're talking about for your brand in your business. (22:51) Yeah, yeah.

And, and, you know, communication, it's so helpful to we all know that, like, (22:57) you know, just think about business stuff, even there's like our triggers that we have. (23:01) And like, you know, you're feeling triggered from this email. And, okay, I got an email from a (23:08) woman very sweet, but she was like, you're pronouncing entrepreneur wrong.

She sent me (23:14) like this, like YouTube video about the correct way to pronounce entrepreneur and stuff. And I'm (23:18) like, okay, like, but like, well, okay, I was like, okay, I, I wasn't that triggered. And I was like, (23:26) I know she's coming from like a sweet space.

So how do I respond to this woman in a way that's (23:32) like, you know, holding my boundaries, but like, still, you know, like saying, okay, cool. Like, (23:37) you can choose to listen to me or not. It's fine.

You know, and chachi bt helped me with that. She (23:43) like it, I went and I put the email in chachi bt. And I was like, help me respond to this in a way (23:50) that's like, you know, like heartfelt, you know, but still being like, maybe, you know, shifting (23:55) perspective about, you know, and the funny thing too, was that she started the email by being I (24:01) love that you're encouraging people to be authentic.

But like, also, I hate the way you're (24:06) saying entrepreneur. So chachi bt came up with this really cute, like, you know, heartfelt email (24:15) back to her and stuff. And I thought it was like, really nice, because probably formally, I might (24:20) have ignored it.

Because like, I just wouldn't have known how to respond or like, just like (24:25) things like that. Communicating with people is like really helpful. Yeah.

Yeah, totally. Totally. (24:32) That is so good.

These are such great reminders of like, how powerful of a tool chachi bt is and (24:37) how we can use it in the right ways to get the results that we're looking for. And not kind of, (24:43) I mean, you can spin your wheels on chachi bt too, and like not get the results if you're not doing it. (24:48) You know, and these ways that you described are just so smart, to be able to use it really to (24:55) your advantage, and keep that human first authenticity in your business.

So if people (25:02) want to continue to hang out with you learn more about what you have to offer, where's the best (25:08) place to keep in touch? Yes, thank you so much. I love geeking out about this stuff. So my website (25:14) is di y with.ai. So you can go check out all my things there.

I have a reels prompt playbook for (25:25) chachi bt. And that has like five of those Madlib style prompts for reels captions, which are kind of (25:31) fun to play around with, you can see what I'm talking about. And then we have our brand blueprint (25:34) course as well there.

And Instagram is the best place to connect with me guys. Because I'm not (25:42) necessarily hanging out on LinkedIn all the time. So authentic AI for entrepreneurs is our Instagram, (25:49) send me a DM and I'd love to connect.

Yeah. Perfect. And I'll have those all in the show (25:54) notes.

Thank you so much for sharing your expertise today. Thank you so much. This was so fun.