Values-First Marketing
You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t need to convince or perform. You’ll build trust, loyalty, and long-term client retention with effective messaging that feels natural and aligned. This show is here to help you clarify your thought leadership, simplify your marketing, and stay fully in your zone of genius—so sales become a natural result.
Episodes
77 episodes
Book Out Clients Months Ahead with Jess Freeman
She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team.I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she r...
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Season 3
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Episode 77
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35:20
Conversion Copywriting Isn’t Enough Anymore (Here’s What Works)
For years, conversion copywriting has been treated as the gold standard in marketing.If the landing page converts, the copy is working…right?But what if conversion isn’t actually the most important metric anymore?In this ep...
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Season 3
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Episode 76
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22:47
How to Promote Your Podcast to Get More Clients with Amanda Bennett
When people ask how to promote your podcast, they’re usually asking the wrong question: How do I grow my downloads?It’s easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping u...
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Season 3
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Episode 75
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38:53
Copywriting Case Study: Website Moved Them From Stalled to Scalable
When founders say they “just need a website,” that’s almost never the real issue.In this episode, I walk you through a real copywriting case study of a Family Birth & Education Center whose website stalled for over a year…until strat...
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Season 3
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Episode 74
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24:55
How to Email More Without Annoying Your Audience with Holly Haynes
Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever thought:“If I email more, people will unsubscribe.”“Three email...
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Season 3
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Episode 73
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35:17
How Owning Her Brand Voice Doubled Revenue with Holly Haynes [Replay]
Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most po...
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Season 3
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Episode 72
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35:32
What I’d Fix First to Make Your Copywriting Convert (With Examples)
If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales pages, websites, and emails, I can tell you this with complete confidence:...
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Season 2
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Episode 71
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27:37
5 Email Marketing Tips For Daily List Growth with Tracy Beavers
Daily list growth is simpler than you think.I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly real conversation on how to grow your list automatically, without ads or endlessly...
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Season 2
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Episode 70
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31:58
3 Email Marketing Ideas You Can Use This Week
I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you’ve ghosted your list for a ...
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Season 2
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Episode 69
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14:48
The Top 3 Copywriting Trends To Watch in 2026
If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026.In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are resha...
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Season 2
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Episode 68
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38:45
AI Copywriting That Sounds Like You with Kinsey Soderberg
If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you.I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first a...
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Season 2
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Episode 67
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27:34
Pinterest Marketing For More Organic Traffic with Kate Ahl
Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth:What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content?
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Season 2
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Episode 66
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29:07
The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink
Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig?You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. That's wh...
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Season 2
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Episode 65
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35:29
Case Study: The AI Copywriting System That Worked While She Vacationed
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Season 2
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Episode 64
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46:20
How LinkedIn Marketing Put Her Personal Brand in the Top 3% with Caroline Pennington
If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.I’m joined by Caroline Pennington, host of The Feminine Founder Podcast and a L...
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Season 2
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Episode 63
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31:12
3 Automations to Grow Your Email List (ManyChat Summit Recap)
How do you turn Instagram engagement into subscribers who actually want to hear from you?ManyChat is more powerful than most creators are using it for. If you’re only using ManyChat’s “comment X to get Y” automation, then you...
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Season 2
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Episode 62
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23:17
The Smart Way to Build Trust Through Email Marketing
If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates. In this episode, I share why trust is the new marketing strategy for...
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Season 2
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Episode 61
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26:28
Sustainable Brand Visibility That Works with Michelle Thames
What if not posting daily is actually the smartest brand visibility strategy?If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind.I’m joined by...
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Season 2
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Episode 60
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33:26
The Most Underrated Platform for Authentic Marketing Right Now
In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air.Everything else in my marketing has gotten easier since leaning into this approach!I...
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Season 2
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Episode 59
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20:43
Try This PR Strategy For More Brand Visibility with Nicole Pearl
You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who...
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Season 2
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Episode 58
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23:49
What a Sales Page Copy Audit Reveals—And How to Fix Yours
What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet?In this episode of the Values-First Marketing Podcast, I’m taking you behind the scenes of a real sales page copy audit f...
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Season 2
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Episode 57
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30:14
Watch This Website Copy Audit — Then Apply It to Yours
Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you directly behind the scenes of a real messaging audit. You...
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Season 2
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Episode 56
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27:17
Conversion Copywriting That Finally Made Her Offer Sell
I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the trust, the audience, the offer—and still no sales.If you’re a coach, s...
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Season 2
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Episode 55
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13:31
The Marketing Strategy That Keeps You in Your Zone of Genius
If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode shares five essential marketing shifts for those who are tired of the content...
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Season 2
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Episode 54
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27:26
Email Sequence Tips That Actually Work
If your email sequences looks good on paper but isn’t bringing in buyers……this episode is your roadmap to what’s off—and how to fix it fast.We’re walking through what’s changed in buyer psychology and how to make your evergreen em...
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Season 2
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Episode 53
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25:39